As part of strengthening the DILG-7 Local Government Resource Center, the Regional Information Unit organized the 2nd capacity development activity dubbed as “Knowledge Sharing: Producing Contents for IEC Materials” on April 30, 2021, Friday, via Zoom.
The event was attended by all information officers and focal persons on annual report and newsletter from the regional office, DILG-7’s sub-regional offices, and field offices.
The activity aimed to strengthen Local Government Regional Resource Center, assist in the submission of materials for the two official publications of DILG-7 Annual Report and Kalambuan quarterly newsletter, and extend support to sub-regional offices and divisions in crafting their own digital publications.
“Sharing of timely and relevant information has never been more crucial especially in this time of pandemic when the public needs it the most. It is also a high time to take advantage of the digital media, especially now when most people are often online,” Regional Director Leocadio Trovela said in his opening remarks.
“Congratulations to everyone!I encourage the others to follow suit. The regional office, especially the Regional Information Unit, is always ready to lend a hand in your pursuit of strengthening your IEC efforts,” he added.
LGOO II Michael Braga, regional information officer, gave a thorough discussion on the salient points of content development, the importance of IEC, basic principles of developing content, among others.
On the other hand, DMO III Grace Melanie Lacamiento underscored the significance of news judgement which will guide the information officers in determining what stories to write and what to include in the story.
DILG-7 information officers Richiel Chavez and Kent Vincent Divinagracia discussed the fundamentals of photojournalism and newsletter design and visual dynamics, respectively.
DILG Cebu City officer-in-charge Atty. Ian Kenneth B. Lucero also shared the best practices of their first-ever digital flip publication named PAKASARITAAN.
“PAKASARITAAN is an Ilocano word means a history or narration. True to its name, PAKASARITAAN serves as means of preserving a history or a chronicle that can be passed from one generation to the next to look back and learn from,” he said.
“This newsletter publication will cover the DILG activities, barangay operations and the city operations,” he added.
Assistant Regional Director Maria Loisella Lucino, for her part, underscored the role of information officer in maintaining the image of the Department,thus, the need for capacity building activities to further improve their skills.
“Very critical ang role sa information officer because ang information officer are the face of the department and with the organization,” she said during her closing remarks.
“Dapat credible, accurate atung mga data nga ipang share because kailangan man pud natu i-maintain ang image sa atung department,” she added.
This is the second information sharing with the information officers this year, the first was the webinar on “Refocused Development Communication Towards Engaged Information Officers in the Digital Age.”